| PRINT | DIGITAL | STRATEGIC BRANDING | COLLATERAL | PROMOS |
CAVALERI
DESIGN
A derivation of Ad Astra Adaptive Solutions, LLC
An agency-of-one providing strategic consultation
and artisanal design services for community,
industry, academia, and beyond.
Parallel yet distinct practices, developed over a career defined by rising to the moment, every moment.
My expertise starts with a delight in design & discovery, drawing from hands-on interdisciplinary work across more than 60 research projects spanning 10+ focuses, from entry-level support to rooms where decisions are made, and from citywide projects to global endeavors and everything between. Including the design that amplified the message.
Working with people who care deeply about positive impact at every scale.
Design opens doors. Which will we open next?
Ft. GLOBAL HEALTH DESIGN
UNIVERSITY OF CALIFORNIA
INDUSTRY & NONPROFIT
Biotech startup sought a dynamic identity experience.
The Schwan Group is a scientific and technical research partnership devoted to driving new solutions in health and human well being around the world.
Deeply developed brand identity experience for The Schwan Group, including logo and tagline are my successful pitches. Select materials shown; full scope remains under NDA.
Letter of recommendation from The Schwan Groups senior partner available upon request.
Above: Early animated logo for pitch deck
Mid: Business card. Unique black suede-like paper stock with luxurious embossing metallic foil that delivers a striking, polished look. A dazzling open move.
Below: Logo
Ft. SMALL BUSINESS BRANDING
Executive Function Community Space
The Building Up Bold Lounge (BUBL) is a first of its kind executive function space designed for students who need structure, support, and a place to get things done. Founder Kinyatta Reynolds has an expansive vision for BUBL to become a community hub for all things executive function.
BUBL needed a logo with room to grow alongside that vision. Rather than represent executive function or a lounge space literally, I pitched a mark that captures the spirit of the space Kinyatta described to me: bold, expressive, adaptive, and a little unexpected in the best ways.
The best logos don't simply show what a business does. They create a distinctive signature people will recognize, remember, and associate with the business as it grows.
The lounge is officially open as of September 19th, 2026 in the heart of wine country, the egg basket of the world, Petaluma, CA at 701 Sonoma Mtn Parkway.
BUBL's feature on Petaluma Porches
Follow on Instagram @BuildingUpBold
Visit on the web at BuildingUpBold.com
"GiGi is a pleasure to work with. Very responsive and has an ability to easily translate vision into reality. Flexible too. After final delivery, applied a last minute change with ease because it was the right decision for both my logo and my business!"
-Dana Willson, Owner
Arboricultural Industry Compliance
Root Cause Tree Care located in the Raleigh, NC area sought a distinctive logomark for its arborist consultancy- something credible to industry professionals, municipalities, corporate campuses, and HOAs that moves beyond the generic tree imagery common in the field, yet impossible for AI to generate.
Owner Dana Willson had a clear vision: a seal-like mark pairing a biologically accurate root system with the abstracted canopy of a shortleaf pine that then blends in its pine cone; Anchoring the logo to the land with native NC flora.
A mark that’s knowledgeable, approachable, professionally grounded, and ecologically centered. Executed with clarity, care, and deep intentionality.
If in need of tree guidance about health, risk, species selection, and code compliance around the Raleigh area reach out!
Follow on Instagram @RootCauseTreeCare
Visit on the web at RootCauseTreeCare.com
Pets Love Lauren's Critter Care
"Everyone compliments my new cards!"
-Lauren M. Payne, JD.
When not deep in the stacks researching or delivering critical industry compliance consultation, Lauren M. Payne, JD. walks, feeds, and cares for adorable puppers and kitty's of all shapes and sizes. All local. All word of mouth. Now when out and about in Pacific Heights, Bernal, or the Oakland/ Berkeley Hills she has cards ready to share.
Cards printed on premium 20pt soft touch stock lending it durable sophistication, balancing a smooth suede-like finish for an elegant and professional feel.
Carefully applied Spot Gloss UV-printing adds dimensionality by highlighting important details. Perfect for catching golden hour light.
Stephanie Sorensen, BSN
Hospice Care Professional
"I got the job! And get this - the hiring manager actually brought up my website after I signed the offer! They were really impressed by the logo and said the whole package gave me a bit of an edge. I mean, yeah, it was up to me to nail every interview, but those extra personal touches GiGi added are worth their weight in gold after this win! First short commute ever!"
-Stephanie Sorensen, BSN
When the perfect job opportunity opened up twenty minutes from home after years of daily hours long commuting Stephanie Sorensen, BSN needed to set herself apart from the other applicants. She has the skills, the attitude, and the passion for bestowing dignity in people's last stop before emigrating to the undiscovered country.
A mutual friend secured a personal URL the night before application submission and reached out to me. "Can you make a logo and, like, an image for this site? Maybe some copy? I can cover the rest."
Delivered the following in one evening:
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Leveraging motivational interviewing techniques I helped articulate five key feelings & ideas this logo should convey:
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Loving empathetic presence
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Patient w/ patients
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Consistency and expertise
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Serious work ethic
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Life-long calling
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Market research for professional hospice care provider logos and taglines in her local market
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Talked through symbology that fit the vibe of her market without copying logos in her market
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Added favorite flower orchids for grounding
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A mission statement driven by themes from our earlier conversation that evening; synthesized into a winning distillation of ideas
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Iterated logo options leveraging DALLE
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Logo created using Adobe Illustrator
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Featured image with clever prompting in MidJourney: Because sensitive health topics shouldn't be left to stock imagery. I mainly elevate my traditional digital design offerings at Cavaleri Design. Read about my approach to AI image generation here.
Web design, email marketing, photo curation: Archived with the Wayback Machine & blog.
Omar For Sonoma County Judge
EXPLORE TYPOGRAPHY
Artificial Intelligence Implementation Consultant
MidJourney | Dall-E | Stable Diffusion | Flux | ChatGPT
Copilot | Claude | LLaMa | InVideo | Udio | Synthesia |
As designers, we must choose the right tools for each task, discerning what works best. I integrate AI when suitable, critical reviewing and refining outputs manually for quality control. Embracing the future while honoring the past, piece by piece.
I keep up to date in the AI space as if I were riding the tip of the spear. Each epoch brings with it new horizons. While I mainly elevate my traditional digital design offerings at Cavaleri Design, I assure you, I can get you to where you want to go with all the latest models.
